"Discovering a World called Sardinia"
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Conference and Event
INSULA - Sardinia Quality World
"Yachting and experience"
during the Monaco Yacht Show 2023
29 September 2023
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The campaign for the promotion of "Destination Sardinia" and internationalization of the Island’s identity production chains continues unabated,
regional marketing action promoted by the Regional Department of Tourism, Crafts and Commerce and the Cipnes - Agrifood and Territorial Marketing Division.
After the many summer stages in the main tourist destinations of Sardinia,
and participation in the Milan Fashion Week 2023, Sardinia was present in Monte Carlo
during the prestigious Nautical Fair "Monaco Yacht Show 2023",
to also tell the nautical target, with focus on Maxi Yachts in transit in the Mediterranean,
the unique contents of an experiential landing place in Sardinia and the exclusivity of our production chains.
The regional program "Insula Sardinia Quality World",
a journey to discover a world called Sardinia" was presented during an event held,
with the formula of the fuorisalone, at the hotel "Le Meridien Beach Plaza" in Monte Carlo,
the presence of the main stakeholders of the nautical sector present at the fair and the local media.
The Mission: to promote more transits and landings in Sardinia and with them thematic- experiential tours and local consumption,
thus directing the distribution of the island’s productive excellence also towards a target opinion leader able to convey the
SARDINIA brand and the identity productions of the island around the world.
