"Discovering a World called Sardinia"
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Event of artistic and food & wine entertainment
INSULA - Sardinia Quality World
Milan Fashion Week - White Village
22,23,24 September 2023
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Sardinia with Insula - Sardinia Quality World was present in Milan from 22 to 24 September for the Fashion Week "Spring-Summer 2024".
International fashion thus becomes a vehicle for marketing and territorial promotion, following the model of Insula - Sardinia Quality World,
the territorial marketing program dedicated to the promotion of the destination Sardinia. The project was born from the agreement between
the Regional Department of Tourism, Crafts and Commerce, together with Cipnes Gallura.
The promotional area dedicated to Sardinia was set up inside the "White Village", outside the show of the successful fashion week developed in the Tortona Fashion District.
In the frame of the main event of the fashion week, Sardinia has had the opportunity to organize a set of initiative
and meetings with representatives of the travel and holiday industry, economic operators specialized in design and fashion,
journalists and influencers, operators of the channel Horeca.
«For this reason we have selected among the events of international media interest the event outside the White Village that will be held in Milan Fashion Week
- a Cipnes spokeman said - to tell the values of uniqueness of artistic productions, fashion, the design and the agrifood chains identity of the island».
Sardinia in Milan, on the occasion of Milan Fashion Week, was not only fashion.
Particular attention was paid to the development of the media plan and the development of commercial partnerships
in the fields of tourism, agri-food, artistic crafts and design.
It 'was set up an area dedicated to the destination Sardinia within the prestigious White Village, in which were presented the
excellence of Sardinia with meetings with the press and specialized media, show cooking activities, promotion of workshops of
master craftsmen and designers, promotional tours on wine experience and wine tourism in Sardinia, thematic workshops
and fashion shows dedicated to ateliers and tailors of Sardinia.
